"My philosophy is simple: ‘less is more’. This is something I really believe in, it is something I feel incredibly strongly about. I strive for minimalism in all of our products, whilst at the same time I really want to optimise their functionality as much as possible. For me, the beauty and the purpose of the product are two factors which need to go hand in hand. When these two essential elements are combined it creates a truly beautiful product"
-Isaac Haines